Tools and team activities help shape our thinking and allow efficient analysis and communication of complex concepts. The following library of tools (activities and structured collateral) are key for every product and project. Each template is a framework for a concept and a guide to success. Externalizing thoughts or the thoughts of a group in a structured process often reveals insights or assumptions we would have otherwise overlooked.
Resources
Elevator Pitch
Template Link: Elevator Pitch
Why is this tool helpful: Elevator pitch consolidates many different product management activities into one simple statement.
When/How to use this tool: Any time someone needs to be introduced to your product idea within a few sentences. This documentation should exist for all products regardless of stage.
Personas
Template Link: Personas Part 1
Why is this tool helpful: The linchpin of any product is a deep understanding of the needs an motives behind the buyer and users.
When/How to use this tool: During inception and ideation of a new product, feature, or capability. Analysis of the user/buyer is required to validate existing vision or as product is released or the business shifts.
Collaboration
Presentation Link: What is an inception?
When/How to use this tool: An important new product, large feature, or major transition planning meeting (like an “ASD” or “JAD” session - Agile Style)
